Time for some rantin' and ravin' folks! This week's targets are some stupid Indian advertisements. The essence of the Santoor soap ads is "How to be a MILF". But because we Indians don't like to be so straightforward in our terminology, let's term it as "How to be a Santoor mom". The problem with these ads is not that Santoor is marketing itself as some sort of magic tonic that would instantly make you more beautiful/ young or whatever. It is that the age of the "Santoor mom" depicted in the ads is decreasing constantly. Earlier, people in the ad would look at the Santoor mom and think that maybe she was a young professional lady. Now, they think that she is a college student. In a future Santoor ad, will we see a girl who the people in the ad think is in the eighth standard, but then a two year old kid comes running and screaming "Mummy!"? Staying with ads, have you seen some of the new fairness cream...