Time for some rantin' and ravin' folks! This week's targets are some stupid Indian advertisements.
The essence of the Santoor soap ads is "How to be a MILF". But because we Indians don't like to be so straightforward in our terminology, let's term it as "How to be a Santoor mom".
The problem with these ads is not that Santoor is marketing itself as some sort of magic tonic that would instantly make you more beautiful/ young or whatever.
It is that the age of the "Santoor mom" depicted in the ads is decreasing constantly.
Earlier, people in the ad would look at the Santoor mom and think that maybe she was a young professional lady.
Now, they think that she is a college student.
In a future Santoor ad, will we see a girl who the people in the ad think is in the eighth standard, but then a two year old kid comes running and screaming "Mummy!"?
Staying with ads, have you seen some of the new fairness cream ads?
Indians are so crazy about fairness that these brands have actually been able to market charcoal as a whitening agent. Now I know why those lucky bastards working in coal mines are so fair!
Another fairness cream advertisement features a dynast actor endorsing "coffee bean extracts" as the main ingredient in a fairness cream. This cream uses the term 'dull face' and 'tired face' instead of 'dark', maybe in an attempt to seem less blatantly colorist, but ends up being even more disgusting.
Next time someone sees him (the dynast actor whose name I cannot recall now), do me a favour and please spill some coffee with the finest of extracts on his face please!
The essence of the Santoor soap ads is "How to be a MILF". But because we Indians don't like to be so straightforward in our terminology, let's term it as "How to be a Santoor mom".
The problem with these ads is not that Santoor is marketing itself as some sort of magic tonic that would instantly make you more beautiful/ young or whatever.
It is that the age of the "Santoor mom" depicted in the ads is decreasing constantly.
Earlier, people in the ad would look at the Santoor mom and think that maybe she was a young professional lady.
Now, they think that she is a college student.
In a future Santoor ad, will we see a girl who the people in the ad think is in the eighth standard, but then a two year old kid comes running and screaming "Mummy!"?
Staying with ads, have you seen some of the new fairness cream ads?
Indians are so crazy about fairness that these brands have actually been able to market charcoal as a whitening agent. Now I know why those lucky bastards working in coal mines are so fair!
Another fairness cream advertisement features a dynast actor endorsing "coffee bean extracts" as the main ingredient in a fairness cream. This cream uses the term 'dull face' and 'tired face' instead of 'dark', maybe in an attempt to seem less blatantly colorist, but ends up being even more disgusting.
Next time someone sees him (the dynast actor whose name I cannot recall now), do me a favour and please spill some coffee with the finest of extracts on his face please!
His name is Varun Dhawan. :P
ReplyDeleteYes, thank you!
DeleteThe lies and stereotypes sheltered by our ads is like the Himalayas. We can't think of a better society without a war against them.
ReplyDelete